How to earn money as webmaster and Convert More Visitors with Remarketing
April 27, 2010 by
Filed under Webmasters
How to earn money as webmaster and Convert More Visitors with Remarketing ?
This interesting video can help you to learn how :
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How earn money on internet – webmaster tips
March 20, 2010 by
Filed under Webmasters
Leaving aside the great monsters like Amazon.com, eBay and others who have some funds of millions of dollars to develop their strategies and focusing on what we might call the Internet entrepreneurs, there are only a lucky few who have found the philosopher’s stone, the secret of success to make money online. However, the secret is not such is open to anyone, and yet very few seem to understand, much less put it into practice.
To put it simply, the formula for making money on the Internet is a basic principle and three very specific strategies.
The principle is: “Make Money not a problem of technology but of strategy and marketing.”
The principle we have established as a basic premise is something that many entrepreneurs seem to ignore, since it is probably the mistake made most often when dealing with a project on the Internet.
And the origin of the problem is none other than the natural fear that entrepreneurs have when they have to move in an unknown land.
The argument being made is: “As the Internet is a stranger to me, with a strong technology component, which handled the project’s computer.
And so it is what happens, very well built websites from the technical point of view that caters to those who developed, but have nothing of interest to potential customers, because no one stopped to think about who will run the website, nor what you want, what do you want or what needs our target audience. I do not even know who our target audience!
The computer technicians, ie, developers are required to build the website. Of course, especially if you need to use complex databases, which has a store of electronic commerce with all its functions, which can make credit card charges, etc.. And designers are also required to give an attractive image. But they are neither one nor the others who have to define business strategies and how to run your virtual business.
I will put a simile for you to understand what I’m saying. Like if you’re riding a real shop in a place that you bought in a central shopping street you need to hire decorators, electricians, painters, visual merchandisers, etc.., You’re not left to them to define business strategy, ” truth? As of that is what we are talking about. That depending on what you include or exclude in your website, which has the functionality, usability, or if you prefer the form of navigation, etc.. Will change the strategic approaches of the business.
Because before you start to build a website, the “experts” should things have wondered how are you:
* What market niche are going to work?
* What is the profile of your target audience?
* What are their wants and needs?
* What problems are you could solve with your products or services?
* What is the catalog of products or services that you selling?
* In what geographic area you are going to work?
* How to attract seeks to capture the web?
* What will be the hook you will try to retain them once they are on your site?
It is based on the answers to these questions as we must begin to build a strategy around virtual business success. And after that, we’ll go to the web. But of course!, What they do care about the success of your business? They charge for their work and if you’ve seen I do not remember!
The truth is that if they wanted to do otherwise, do not know, because marketing is not their specialty.
Therefore, if you’re considering starting a business on the web surround yourself with people expert in online marketing and try to combine your knowledge of your own business with their expertise to define exactly which segment of target audience you are going, what are the characteristics of your potential customer, how can you reach it, what can you offer that interests you, what is the skill with which you wage war, what distinctive features you can use to distinguish yourself from them, what marketing strategies used, etc.., etc. ., etc.
And when all that is set, that’s when the computer can call and request them to develop the project that you have captured on paper.
But do not forget to bring that project to succeed will have to implement the three strategies that we now see in detail.
a) Specialize in a “niche market”
A “niche market” is nothing other than an area of unmet need in the market. That is, an uncovered hole, a place available to do something that no one is doing something that others would be willing to pay.
Needless to say, finding a niche market is the dream of every person in the world of business, because that is the basis for success and get rich. But contrary to what many think, to find a market niche does not necessarily mean you have to invent a new product or service and wonderful. That would be ideal, but those things do not happen every day or even every year.
We will cite some examples that can be gained.
When Telepizza inception, the pizzas were invented long ago, but the niche market was not the pizza itself, but how to serve it at home for a quick and convenient for the user. And as has been amply demonstrated, people were willing to pay for it.
Another example is the left-handed goods shops. Lefties have existed since the world began, but it was many years until someone had the bright idea to market simple objects that are used differently as caught with the right or left hand.
If we think of Internet, one of the clearest examples we have on the website located at: http://www.hothothot.com, a small store that is making money selling baskets exclusively spicy sauces. A product can be found and purchased at many stores, both virtual and real, but not with the degree of variety and specialization, with the level of care that you seek any sauce imaginable anywhere in the world, with the addition of specialized information on recipes for spicy dishes, ingredients of each product they sell, origin and history of sauces, etc.., etc.
Internet is too large, and if you try to direct you to many people with very different characteristics, most likely will not get to interest anyone.
b) Generate “qualified traffic” to your website
We call “qualified traffic” to Internet users who visit our website and respond to the profile of our target audience, meaning “public purpose” to a homogeneous group of people with common characteristics together and differentiated from the rest.
For example: if I have a website where I sell items that I visit a smoker and nonsmoker, it is clear that this surfer is not part of my target audience, so that neither me nor want your visit is significant for statistical purposes .
Me nothing to have much traffic to my site if those who enter it are not within the typical profile of my clients, because I never buy anything.
c) Learn to increase the conversion rate on your website
Is no use having a lot of traffic if visitors enter and leave your website without a trace. This can be especially serious when it comes to “qualified visitors” who might end up becoming customers. And even more serious if that traffic comes from a promotional action is costing you money (Pay Per Click, advertising in electronic newsletters, etc..), Because then you’re wasting your investment down the drain.
The key is to fill your web traps, like a “minefield”, so that the visitor will stumble upon some that arouse his interest so that you get your goal, which is none other than the Visitors check in something so you can leave your email address. And that will have to provide a “hook” (an eBook, a free subscription, etc.)..
In this way, having your e-mail, you can go to it whenever you want and start working on the process of loyalty that turn into a paying customer.
In case you have not noticed, what we are talking about is to implement web marketing system with Authorization. Something that would take too long to explain here, but you should know in depth if you want to do business online.
From that moment on, everything will be much easier, because a satisfied customer and well cared for will become a loyal customer who will be with you for life. And all his “life time value” (what the customer will be spent on the type of products or services you sell over a lifetime) will be yours.
That is the real gold mine: satisfied customers who buy your products or services again and again throughout his life.
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Choose your provider of e-invoices
March 20, 2010 by
Filed under Webmasters
Here we tell you what kind of solutions on the market and what you should take into account when choosing the best provider according to your needs in electronic invoicing.
The first option to view it jumps to program your own solution, an alternative that is recommended only for large companies that have an IT department, because otherwise it just will face complications, said Marco Antonio Bolaños specialist of the Mexican Association of Commerce Mail (AMEC).
“The second option is to hire a service bureau or purchase e-commerce software,” Gerba said.
The bureaus of e-commerce services are companies that develop the technology according to the standards set by the SAT for issuing and managing digital tax receipts.
In this case, the taxpayer agrees to the technology platform provider via the Internet from any computer.
But there are other suppliers that sell in-house technology tools you can install on your computer, without having to access the internet.
The details that you should prioritize the time of your choice, warn experts consulted were:
1. Verify that this is a certified supplier by the SAT.
2.
In the case of bureaus e-commerce services, see the listing on www.sat.gob.mx/sitio_Internet/e_sat/comprobantes_fiscales/15_8951.html
3. In the case of in-house solution providers can consult the list of AMECE in www.amece.org.mx/amece/directorio/result_bsq.php?tipo=2&val_2=1
4.
The second point is the comparison of prices, since 22 companies certified to be engaged to provide this service, it is more advisable to investigate the cost-benefit analysis before choosing.
5.
Make an initial selection of two or three suppliers and ask for a demonstration of their service so that you make clear the advantages that each solution offers.
Among the companies offering these services are: Mailbox Prosecutor, Box E, Interfactura, e-Invoice, Edicom, Pegasus Digital, IT Complement, MasFactura, etc..
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Dedicted servers – way to earn money as webmaster
February 8, 2010 by
Filed under Webmasters
Webmasters can start hosting business and earn as hosting reseller or they can only have their own websites and try to earn use affiliate programs.
In both way you need dedicted servers.
What are dedicated servers and what are they?
In some occasions a professional web hosting solution and web presence requires its own server for our exclusive use. This type of machine, usually in rented or owned (housing), are what are called dedicated servers.
A virtual server is one that is physically hosted on a machine that is shared by multiple users and that while it is an excellent solution to start our online presence, it has some shortcomings that can fill a dedicated server.
A dedicated server provides greater flexibility in building pages and applications, faster access and corporate databases and remote management access as root (superuser). Dedicated servers also provide increased reliability. As dedicated hosting running solely on a physical machine, there are no disadvantages to share with other sites bandwidth, disk space or other server resources such as processor time or RAM.
“My needs require a dedicated hosting?
Solutions that manage critical or sensitive data are undoubtedly require exclusive use servers. In the shared hosting several customers have access to the same machine and also we have permission to run programs on it (CGI, PHP and others). The degree of security will be much greater if we are the only ones with such privileges.
Databases or applications with large consumption of CPU intensive, make the shared hosting is not a valid solution. A virtual server shares the resources of the machine with other domains. In this case, dedicated hosting will give us the means and the scalability required.
There are specific or custom applications that require server access privileges to administer and control it fully. The dedicated servers are the only ones that allow you to carry out these tasks. With dedicated hosting you can install all the software you want, register domains, email accounts, etc.. With no other limit than that imposed by the hardware of the machine.
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BOTW Directory – Best of the Web directory – great webmaster SEO option
February 2, 2010 by
Filed under Webmasters
The SEOs can not stop, not for the Internet, competition either, so I decide to revise payment directories “High value added” to see if any new developments, changes, etc. and once again get BOTW Directory (Best of the Web ), which only offers the possibility of Alta for Payment.
So far so normal, but then again, the fine print, that you just read it when we hurry, the small print of the conditions of Registration in BOTW being spent this way:
HIGH PRICES
- Annually Recurring Charge – U.S. $ 69.95
- One-Time Charge Only – $ 199.95
Come on, that flights are not cheap, but still.
In other words:
- I understand that there is NO guarantee that my site is added in the Directory
- I understand that I will pay a price of $ 69.95 non-refundable.
Yes, we know that the Yahoo directory has the same conditions for the High, and even more expensive, but also that BOTW is not the same Yahoo, no justification that one does, so that others may copy it .
Sounds like a robbery, a brazen, so that if they admit a website, to stay with the money from Alta in the concept of “express review” of the web, mainly because the underlying criteria for accepting or not an external website are objective.
So idea is to increase number of website visits : Submit to BOTW
Read more at : Will consider BOTW directory as source of paid link ? – video or
Botw directory – Directory Best of the Web – great place for website link
BOTW Directory – Best of the Web directory – great webmaster SEO option
BOTW – Best of the web directory is the oldest webmaster SEO place
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5 reasons to use twitter as a marketing tool
January 11, 2010 by
Filed under Bloggers & Writers, Webmasters
In the first instance to use www.twitter.com a marketer may seem banal and meaningless. All that micro-chatting/mega chatroom seems to have no direction. But underneath that content is hidden a great tool to have contact with your current customers and future customers. Twitter has become a very effective communication medium for exploring new ways to support customers, spread content and serves as marketing research tool.
There are many reasons to use it as a marketing vehicle and above all as a form of personal branding. One of its main advantages is the speed with which propagates the content, another is ultimately the diversity of formats that can be shared, from videos, photos, text links to certain sites that are most obvious. Twitter has proven that its functionality is limited only by the creativity of the users.
There are 5 areas where the network has proven effective in terms of advertising and marketing:
1. Means to communicate promotions / discounts / raffles
The most successful promotions are those that are promoted. It is unthinkable that we expect more sales thanks to a rebate without notice to the consumer. In this area twitter works very well, if our fan base is certainly interesting promotion not only leverage but also to send his friends almost immediately. One company that has been successful with this strategy is BestBuy (http://twitter.com/Bestbuy).
2. Customer Service
The main worry of advertising agencies and advertisers when it comes to social networks is that customers complain in public. Last week we talked in this column of the case and I received several emails that tell horror stories about customers, advertisers and agencies, what is forgotten is that a complaint served quickly is a powerful vehicle for our brand, it is essential to accept that a dissatisfied customer complain with who listen and the means in their power. Dell (http://twitter.com/delloutlet) has done a great job of addressing complaints directly to twitter, so in addition to its corporate twitter account has a staff of people dedicated to the subject with their own accounts (http:// twitter.com / RichardatDELL).
3. Communicate relevant information from the mark
Be marked to market successfully requires much effort, it is common to forget that there is relevant information to be communicated to the consumer, since a change in packaging to a new microsite. Share this information via twitter is quite useful, is fast and does not require large public relations resources. This does not mean they go up to twitter all that is happening to our brand, it would make us spammers. A good example of corporate communication in social network Southwets Airlines (http://twitter.com/SOUTHWESTAIR)
4. Market Research
Twitter has a search engine that helps you find what is said of our brand, simply enter http://search.twitter.com we have a window on the camera free world’s largest Gessel. I warn you probably do not like to see what is said about its brand, but like my mom says “if it is free, calls for two”. As a sign of a button, to search for iron Palacio find countless references to the mark, some good and some not so.
5. Build goodwill
“Speaking means people,” says the popular saying, the same is true with customers on twitter you can talk frankly with them and not always going to like what they tell you, but you always going to serve.
How Companies use Twitter – Business Through Social Media
How to make Twitter is profitable for our company
